Top 10 Reasons to Have an Ezine

Top 10 Reasons to Have an Ezine

1. Establish yourself as a trusted expert. People search online for information and will look to you, as a subject matter expert, to provide it to them. Every week (or whatever schedule works) provides an opportunity to build on this, while reinforcing your brand.
2. Build a relationship with the people on your list. It's common knowledge that people like to buy from people they like. By using ezines to connect with readers in their homes, you can develop a relationship of familiarity and trust. Be sure to share a little about yourself or your company in every issue, whether it is an anecdote, event, or employee spotlight.
3. Keep in touch with prospects and clients. Consideration should be given to eventually developing two ezines: one for prospects and one for clients, as each require different information. This is a great way to notify your readers of weekly specials or upcoming product launches, offer new articles or customer stories, and provide links (or urls) to updated FAQs, blogs and splash pages.
4. Drive traffic to your website or blog. As noted in #3, remember to call attention to new blog posts or other changes to your website with links directly to those pages. Remind readers of your online newsletter archives. Promote special sales (maybe with discount coupon codes only for subscribers) with a link to the sales page. Use links to turn your ezines and newsletters into 'silent salespersons'– driving traffic to your website and building your lists around the clock.
5. Build content on your website. Make a habit to adding your ezines and newsletters to your website in an archive area. This serves a several important purposes:
   • Visitors can read an issue or two to determine if your ezine will be of interest to them, which could help to increase sign-ups and potential sales.
   • If you optimize your article placements, you will not only make your website 'meatier', but you'll also bring new traffic from the search engines.
6. Get feedback from your readers. Make it easy for you to stay in touch with prospects and customers and vice versa. Ask them to take action and comment on your articles and offers. Conduct polls and surveys. Start a 'Letters to the Editor' column in your ezine. Feedback allows you to fine tune your messages, target your marketing, and expand your product line. It's also great for relationship building!
7. Develop an information product. If you deliver your newsletter once a week and include two articles, at the end of a year you'll have 104 well-researched articles in your portfolio! Pick the best-of-the-best and turn them into a bonus ebook for opting-in to your list, submit to download sites to build your list, or sell in PDF-format!
8. Grow your mailing list. Let your ezine subscribers work for you. Be sure to remind your readers that it's okay to forward your newsletter to anyone they'd like. In addition, it's important to include sign-up instructions for those who received your ezine from viral marketing methods. A simple line titled, 'Get Your Own Copy of XXXXXX', with a link to your squeeze or opt-in page is all it takes!
9. Gather demographic data. By offering surveys, feedback forms, and niche reports, you'll be able to get valuable information about your prospects and customers. Learn what makes your readers tick, how to better serve them, and how to give them what they want. Make sure they become repeat customers!
10. Save money! All of the above benefits of publishing an ezine are free or almost free. The small cost of a top-rated ezine publishing system is nothing compared to the cost of brochures, business cards, advertising, direct mail, pay-per-click or other means of promotion. Not only that, but someone has to manage that production! Because your newsletter is delivered online, you can grow your list to be as large as you want without worrying about the expense. Bottom line − it's proven that email marketing is the most cost-effective marketing solution for companies just like yours!

From the desk of Marcus R Hall

Murphy's Law - If It Can Happen It Will - Thanks For Saving Me Digital Goja!

Murphy's Law - If It Can Happen It Will - Thanks for the Save Digital Goja

Just a quick little recommendation this morning...

I lost a very valuable bag the other day...

It contained my monopod (a.k.a. selfie stick). which I use often to make video clips on the go on my iphone.

I was going to need it quick and didn't have time to wait a week or so for delivery.

I jumped on Amazon and ordered from Digital Goja.

They had just what I needed at great prices.

When I received my products, the quality was great and worked as it should.

I would recommend them if you need any quick quality solutions as I did.

Want To Increase Your Traffic, Thereby Increasing Your Sales? Click Here...check out my web page.

How To Advertise Your Business For Free On The Internet - Marcus R Hall

How To Advertise Your Business For Free On The Internet - Marcus R Hall

Hey my faithful followers... I don't have much time, gotta head out the door!

So, I thought I'd share this with you real quick... How To Advertise Your Business For Free On The Internet.

Your going to need to sign up for a free Snip.ly account. click this link and get it setup, then come back to this video.

This video will take you step by step in how to advertise on other people's blogs and websites about your business for free.

Tap Into Massive Traffic With LinkedIn Profile Pages

Tap Into Massive Traffic With Linked In.

Linked In is rapidly becoming the "go to" network for companies that want help building their brands and images. The reason why LinkedIn is working out so well for them is because of its reach.

 If you take a close look at the growth of the network over the last half decade you'll see that most of its users are still pretty active.


This alone makes LinkedIn a great promotional portal for businesses of any size. Building a LinkedIn profile page is something that anybody can do these days.

The LinkedIn Profile page is the perfect place for businesses to reach out to each other as customers and build relationships with them. This article contains three hints that you can use to build a good and effective LinkeIn Profile Page.

It will help your overall efforts to identify your tabs that are related to whatever product or service you're promoting.

 If you're promoting alpaca wool winter socks, then the name of your tab could be, Alpaca Winter Socks, or something like that - you get the picture.

Some marketers have experienced a lot of success with creating, or outsourcing, a relevant app to go along with their fan page. You want the app to be as viral as possible, so make it have value and perhaps as outrageous as possible.

We suggest you read the information provided by LinkedIn on different areas of their site because it can be very helpful. You should also keep in mind that LinkedIn data allows you to check it out and get a good idea about your marketing. Information of this type is good because it allows you to gauge your results with your amount of marketing activity.

It's tracking information and behavioral type data that can be very useful to you. It is just very good feedback as all similar solutions are, and you will use it to optimize your campaigns.

That kind of data will help you to better serve your fans in the way of giving them what they want.
Always market your profile page, and you can make good use of the Twitter application designed to promote LinkedIn pages.

Simple really, you'll communicate, Tweet, and share your profile on a  FB fan page marketing to your followers. Don't have any?
Get some.

If you want to know more on getting good leads from LinkedIn, Click Here.

So go ahead and begin building your LinkIn profile page and watch your business grow!

From the desk of Marcus R Hall.

Internet Marketing Tips to Help You Start Out the Right Way

Too many people are fearful of being bold or innovative with their methods for creating business success online.

There is a kind of belief that using blackhat methods might be seen as bold, but this isn't true.

Not to change the subject… But, I spent over 20 years working my butt off in a hospital but it was pretty difficult.

I've since altered my perception of heaven… And this is it.

This is my office today, working while I fish... I love time freedom; now where were we?

However, every business owner needs to think about ways to get creative and be a little unique with marketing ideas. The whole basis of online business is to find ways to make things work.

Of course, this leads you into unchartered territory, which should naturally make you a little nervous. This article will give you some tips to help you see better results from your marketing efforts.

Running an online business is not as easy as it seems.

In fact, it can be more difficult than many mainstream businesses. As long as you have priorities for this business model, you will do fine.

What you'll find are different classes of priorities, and each one is a different daily task that needs to be accomplished. We now need to discuss more difficult areas of running your business.

For instance, people that have websites with high bounce rates will have a problem that they need to fix. You need to identify what these areas are so that you can fix these performance issues. Then, decide which is most important and work on it until it is fixed, then move on to the next problem.

Information about your business is your best friend, and performance data or metrics are all very good friends of yours. You need to know what is happening with your website on a daily basis in this data can help you do that.

After you analyze the data, you can use what you have learned to make improvements. You will need to give your attention to pages on your website that people tend to avoid. To help you and your business, this information simply needs to be acted on.

As long as you do not ignore the information that you get, your web business will do well.

If you have a sales letter, you may believe that this is the most important aspect of the sales funnel on the website that you have. But actually, that is not the case at all because the number one most important factor is the quality of your traffic.

As long as you can bring targeted traffic to your site, you will be able to improve the success and profitability of your business. The best sales letter in the world will not do well at all if the traffic is untargeted.

The opposite is basically true in that an average sales letter can kill it if the offer is right and put in front of highly targeted traffic. 

Sometimes you may have a certain idea about the best way to do something, and you're sure you're right. To your shock, however, you then find out that things didn't go as you planned.

If this occurs, you just have to accept it and move on. While it would be nice if things always worked out the way we plan them, you have to learn to accept that this isn't always so.

What's important is that you don't get discouraged from such experiences but emerge from them stronger and wiser.

I've gotta go... 'Fish on'!

From the desk of Marcus R Hall - Entrepreneur

Managing Multiple Marketing Campaigns Can Be Easy

Managing Multiple Marketing Campaigns Can Be Easy

       

Automate Your Email Marketing with AWeber

        

Ten Home Based Businesses Per Entrepreneur Press - Marcus R Hall

Ten Home Based Businesses Per Entrepreneur Press

Here is a list from the Entrepreneur Press of Ten Home Based Businesses that can be started from Home for Less than $1500.00

This list is excerpted from "55 Sure Fire Home Based Businesses You Can Start For Under $5,000 by Entrepreneur Press and Cheryl Kimball.

 

 

 

1. ACCOUNTANT

Experience, training or licensing may be needed

Create a flier outlining your services. Before you do that, you need to know what those services will be. Do you want to simply do bookkeeping for a small business? A more involved level of accounting would be do actually work up balance sheets, income statements, and other financial reports on a monthly, quarterly, and/or annual basis, depending on the needs of the business. Other specializations can include tax accounting, a huge area of potential work. Many business owners don't mind keeping their own day-to-day bookkeeping records but would rather get professional help with their taxes.

2. BICYCLE REPAIR
In many parts of the country, this business tends to be seasonal, but you can find ways around that. Rent a storage unit and offer to store people's bicycles over the winter after you do a tune-up and any needed repairs on them. If you want to cater to the Lance Armstrong wannabes, you can have business all year round. These road race riders are training through snow, sleet and dark of night. Some of them work on their own bicycles, but many of them don't, so you can get their business all year. And if you keep Saturday shop hours, you can be sure you will have a group of enthusiasts coming by to talk all things cycling.

3. BOAT CLEANING
Experience, training or licensing may be needed
Boats that are hauled out of the water for the winter or even just for mid-season repairs will need the hull cleaned. And depending on the type of boat, it is a good time to give a major cleaning everything else too--the decks, the sleeping quarters, the head, and the holds. Start by approaching homes that have a boat sitting in the yard. Or you could market your services to the marina to contract you to do the boat cleaning it offers to customers.

4. BUSINESS PLAN SERVICE
Has expansion possibilities
Offer a soup-to-nuts business plan, including market research, the business plan narrative and the financial statements. Plan your fee around the main one that the client will want and offer the others as add-on services. You can give clients an electronic file and allow them to take it from there, or you can keep the business plan on file and offer the service of tweaking it whenever necessary. Have business plan samples to show clients--and make sure to include your own!

5. CHIMNEY SWEEP
Learning to be a chimney sweep may mean nothing more than apprenticing with someone already in the business. By becoming a chimney expert, you can combine a chimney sweep business with a chimney inspection service--covering more than just whether or not the chimney needs cleaning but whether the chimney is in good working order or in need of repair.

6. CLEANING SERVICE
There are many directions you can take this business. If you want to work during hours when no one else does, you can focus on office clients. You can focus on retail businesses and keep your customers clumped into one or two blocks. Restaurants are in great need of daily thorough cleaning and can be a great source of steady clients. Perhaps you would be more interested in house cleaning. Many times with cleaning services you don't have to spend lots of money on advertising or marketing because your customers will come by word of mouth.
To learn more about this business idea, check out Start Your Own Cleaning Service.

7. COMPUTER REPAIR
Experience, training or licensing may be needed
Study the main types of software that system users will want--word processing, photo manipulation software, mail merge, spreadsheet, design and especially security software. Investigate all the components--monitor types in all their varieties; keyboards, from wired to ergonomic to wireless; mouse types; as well as peripheral components like printers and scanners. Become completely familiar with all the ISPs (internet service providers) available in the market area you plan to cover. Establish yourself as the guru who can meet the needs of the personal computer user, the small business or a larger corporation.

8. CONSULTANT
Has expansion possibilities
To be a consultant, you need to have an expertise in something so you can market yourself as an advisor to others looking to work in that area. Perhaps you managed several large warehouses in your career with a drugstore company, you did all the marketing for many years for a large shoe manufacturer or you set up a chain of beauty supply shops or take-out restaurants. You can use this experience to help others do similar things without making the same mistakes that you made along the way.
To learn more about this business idea, check out Start Your Own Consulting Business.

9. DOG BREEDER
Experience, training, or licensing may be needed
Pets are phenomenally popular in the U.S. While many people are willing to adopt from animal shelters, others are looking for a specific breed. Purebred dogs are more popular than ever and can command large sums of money. But becoming a dog breeder is serious business catering to savvy consumers with high expectations of their pet purchases. You will need to establish yourself as a conscientious breeder who cares about the health and welfare of the animals you bring into the world.

10. EBAY ASSISTANTDo you have items lurking around your household that you could sell on eBay? Figure out your asking price and decide whether to auction it or put it in your eBay store. Then decide if you want a minimum bid and how long you want the auction to last. You will want to establish a PayPal account to use for transactions. The eBay website provides all the information you need to know to get up and running with an eBay business.

From The Desk Of Marcus R Hall - Entrepreneur


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